HOSP 346 - Digital Marketing in Hospitality and Travel

Credit(s): 3

DIGITAL MRKT IN HOSP & TRAVEL
Component: Lecture
Design and application of digital marketing principles in hospitality and travel. Hands on exercises in search, social media, email and related digital environments and technologies.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

Course Typically Offered: Verify offering with Dept

General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2B: Communicate Orally GE2C: Communicate Through Creative Expression GE5A: Reason Quantitatively