COMM 756 - Advanced Strategic Communication Writing

Credit(s): 3

ADVANCE STRATEGIC COMM WRITING
Component: Lecture
Strong focus on honing students’ abilities to create effective, strategic messages across many forms of mass media. Students create short and long strategic messages targeting specific demographic and psychographic audiences. Other topics include audience analysis, metrics, engagement, digital influence, and new media relations
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: COMM 724 or COMM 733.

Course Typically Offered: Fall, Summer and Spring

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