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Mar 28, 2024
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
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BUAD 687 - Buyer BehaviorCredit(s): 3 BUYER BEHAVIOR Component: Lecture Applied concepts from the social sciences to study factors that influence the acquisition, consumption and disposition of products, services, and ideas. Covers: 1) buyer decision processes; 2) influences on consumer decisions and consumption patterns; and 3) the relationship between buying behavior and strategic decision making. Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option PREREQ: BUAD 680 .
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