Mar 29, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 481 - Sales Management (3cr.)

Credit(s): 3
SALES MANAGEMENT
Examine the elements of an effective sales force as a key component of the organization’s total marketing effort. Extend student’s understanding of marketing’s reach and potential impact in achieving its overarching goals. Objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), uses of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD301, BUAD309, and BUAD470 or ENTR452. RESTRICTIONS: Restricted to students in the Minor in Professional Selling and Sales Management.
Course Typically Offered: Verify offering with Dept
General Education Objectives: