BUAD 889 - Industrial Marketing (3cr.)

Credit(s): 3

INDUSTRIAL MARKETING
Component: Lecture
Studies the marketing of goods and services to businesses, institutions, and the government. Covers organizational buying behavior, product/market planning, sales force and distribution management, pricing and promotion from the perspective of both the buyer and the seller.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 880