BUAD 888 - Advanced Marketing Management and Strategy Seminar (3cr.)

Credit(s): 3

ADV MKT MGMT & STRATEGY SEM
Component: Lecture
Focuses on the issues faced by senior and middle level marketing executives in an organization. Emphasizes developing a comprehensive marketing strategy that is consistent with corporate plans. Issues explored include: opportunity assessment and competitive analysis, segmentation and positioning, and the development of integrated marketing mix programs.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 880