BUAD 887 - Buyer Behavior (3cr.)

Credit(s): 3

BUYER BEHAVIOR
Component: Lecture
Applied concepts from the social sciences to study factors that influence the acquisition, consumption and disposition of products, services, and ideas. Covers: 1) buyer decision processes; 2) influences on consumer decisions and consumption patterns; and 3) the relationship between buying behavior and strategic decision making.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 880