Nov 16, 2025  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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BUAD 882 - International Marketing Management (3cr.)

Credit(s): 3
INTERNATIONAL MARKETING MGMT
Component: Lecture
Develops managerial decision-making skills in several areas related to international/global marketing such as environmental analysis, planning/organization, marketing research, segmentation, targeting and positioning/competitive analysis, and method of entry.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 880  


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