BUAD 881 - Research Methods for Marketing Decisions (3cr.)

Credit(s): 3

RESEARCH MTHDS: MKTG DECISIONS
Component: Lecture
Focuses on the techniques of research design, data collection, and data analysis for making marketing decisions. Helps students develop an appreciation for the potential contributions and limitations of marketing research data, enabling them to evaluate marketing research activities. Emphasizes interpretation, not computation, from statistical analyses.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 820 and BUAD 880