Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 423 - Communication, Advertising, and the Consumer (3cr.)

Credit(s): 3
COMM/ADVERTISING/THE CONSUMER
Component: Lecture
Introduction to the content of advertising, including portrayals of gender, race and sexuality. Investigate the relationship between advertising and the individual consumer, particularly what advertising cognitive effects can be and how they may result in behavioral effects.
Allowed Units: 3 Grading Basis: Student Option
RESTRICTIONS: Not open to COMI majors.
Course Typically Offered: Spring