ENTR 351 - Entrepreneurial Marketing (3cr.)

Credit(s): 3

ENTREPRENEURIAL MARKETING
Component: Lecture
This course covers basic and advanced marketing topics pertinent to bringing new innovations to market, including: product concept testing and the new product development process; customer behavior as it relates to the adoption of new products; characteristics of high technology and other types of entrepreneurial markets; test marketing; market segmentation, targeting, and positioning; the formulation of go-to-market strategies (including product, distribution, promotional, and pricing strategies); and entrepreneurial selling.
Allowed Units: 3 Grading Basis: Student Option
Crosslisted: May be crosslisted with BUAD 351.

Course Typically Offered: Fall and Spring