COMM 409 - Public Relations Campaign Planning (3cr.)

Credit(s): 3

PUBLIC RELATNS CAMPAIGN PLAN
Component: Lecture
Comprehensive recap of the Integrated Marketing Communication function, with anemphasis on public relations research, objectives, strategies, integratedtactics, and campaign evaluation. Utilizes a small team “service learning”setup, wherein the teams adopt a community non-profit organization and workclosely with Board and staff members to produce and present a comprehensivepublic relations campaign plan.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: COMM 309 RESTRICTIONS: Not open to COMI majors.

Additional University Requirement(s): Discovery Learning Experience Capstone: Classroom course Course Typically Offered: Spring