Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 313 - Communication Principles in Advertising (3cr.)

Credit(s): 3
COMM PRINCIPLES IN ADVERTISING
Component: Lecture
Provides a comprehensive overview of the marketing function, emphasizing integrated marketing communication. Includes historical perspective and current advertising and promotion principles and practices. Combines both individual and small team projects, such as developing an Integrated Marketing Communication campaign.
Allowed Units: 3 Grading Basis: Student Option
Course Typically Offered: Fall and Spring