Mar 29, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 474 - Marketing Channels and Retailing (3cr.)

Credit(s): 3
MARKETING CHANNELS & RETAILING
Component: Lecture
Focus on decision processes involved in establishing the paths for the movement of products, title, payment, and information between producers and users. Emphasis on the decisions necessary for successful retail operations.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 301 .
Course Typically Offered: Fall, Winter and Spring